Bad Ass Coffee, anyone?

Yes, that's the name of the latest coffee outlet in town. I was having lunch at Tropicana City Mall (PJ) with my colleagues and stumbled upon the name of this new coffee outlet on the Mall Directory.

I googgled the name and found that it was origin from Hawaii and they serve 100% Kona coffee.

Would you name your gourmet coffee shop Bad Ass Coffee? The owner or the advertising company must have ran out of idea for a name.....


Want a bad ass (I means coffee) today? Sound yucky!